Shelf talkers and strips
Small printed cards or long strips that clip into the shelf edge price channel. They carry an offer, a benefit line or a new product flag right next to the product.
Best for Supermarkets, pharmacies and convenience stores
In-store promotion
Retail POS Signage and Shelf Talkers in Dubai and the UAE
Signs that work at the shelf, the aisle end and the till. We print, cut and pack POS kits so your stores can put them up the same morning.
- Common materials
- PVC, foam board, PP, acrylic, card
- Digital UV flatbed and large-format
- Cutting
- Digital knife cut to any shape
- Language
- Arabic and English layouts
Quick answer
What is retail POS signage?
Retail POS signage is the printed material placed where shoppers decide to buy: shelf talkers, wobblers, price boards, gondola end headers, hanging promo boards and counter displays. In the UAE it is usually printed on PVC, foam board, polypropylene or acrylic, bilingual in Arabic and English, and changed with each promotion cycle.
Most buying decisions in a supermarket or pharmacy happen in a few seconds at the shelf. A clear price, a short offer line and a flash of brand colour are often enough to move a product. POS signage is built for that moment. It is cheap to replace, light to handle and sized to fit standard shelving, so a promotion can roll out across many branches at once.
Bayan Signage prints and cuts retail POS material in our Ajman factory. We work from your artwork or design it for you, then produce shelf strips, wobblers, A-board inserts, gondola headers and price boards in matched sets. Each store kit can be packed and labelled by branch, which saves your merchandisers time when they arrive at a store in Dubai, Sharjah or Abu Dhabi.
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Retail POS Signage we make
Wobblers
Shaped cards on a flexible plastic arm that sway as shoppers pass. The movement catches the eye in a busy aisle without needing power.
Best for New launches and short promotions
Price boards
Rigid boards with a fixed brand layout and space for changeable prices, either printed fresh each time or written on a dry-wipe or chalk surface.
Best for Butchers, bakeries, fruit and vegetable counters
Gondola end headers
Large printed panels fixed on top of or around the end of an aisle unit. They frame a bulk display and are read from further down the store.
Best for Brand takeovers and seasonal campaigns
Hanging promotional boards
Double-sided boards suspended from the ceiling grid on wire or hooks, marking a sale zone or a category from across the shop floor.
Best for Ramadan, back-to-school and sale events
Counter and till displays
Free-standing acrylic or board units near the checkout, holding a poster, leaflets or small impulse products.
Best for Checkout impulse buys and loyalty sign-ups
Specifications
POS materials compared
| Material | Typical thickness | Lifespan in store | Good for |
|---|---|---|---|
| Polypropylene (PP) | 0.3–0.8 mm | Weeks to months, resists moisture | Shelf strips, wobbler heads, chiller areas |
| Foam board | 3–10 mm | Short campaigns, dents easily | Hanging boards, light standees |
| Forex / PVC foam | 3–5 mm | Months, wipe-clean surface | Price boards, gondola headers |
| Corrugated plastic (correx) | 3–5 mm | Short to medium, light and cheap | Large temporary promo panels |
| Acrylic | 2–5 mm | Long term, glossy finish | Counter displays, premium price holders |
| Coated card | 350–400 gsm | Days to weeks | One-off offers, high-volume shelf cards |
Choosing well
How to plan POS that actually gets noticed
Measure the shelf channel first
Shelf edge strips must match the depth of the price channel on your racking. Send us the channel height or a sample strip, and we cut to that size so nothing curls or falls out.
Keep one message per piece
A shopper gives a shelf talker about two seconds. Use one offer, one price and one image. Put supporting details on a larger gondola header or a leaflet instead.
Make the price the biggest element
If the sign exists to sell an offer, the number should be readable from the middle of the aisle. Use a heavy weight for the digits and leave space around them.
Choose material by location
Chillers, freezers and fresh counters get condensation, so use PP or PVC instead of card. Dry aisles can take card or foam board for short runs.
Plan Arabic and English together
Design both languages at the same weight and size from the start. Squeezing Arabic into a layout built for English makes it look like an afterthought and harder to read.
Pack by branch
Ask for kits sorted and labelled per store with a simple placement sheet. It cuts installation time and stops the wrong offer going up in the wrong branch.
UAE conditions
Retail POS in the UAE: what to keep in mind
Bilingual pricing and offers
Retail signage in the UAE is usually expected to show Arabic alongside English, and consumer protection rules generally require prices and offer terms to be clear. We confirm the current requirement for your emirate before print.
Promotion approvals
Sales and discount campaigns in Dubai typically need approval from the economic department before they run. Your store team usually handles this, but we can hold artwork until the permit reference is ready.
Heat near entrances and windows
POS placed near glass shopfronts can face strong sun and heat. Card and thin foam board can warp there, so we suggest PVC or acrylic and UV-stable inks for those spots.
Seasonal peaks
Ramadan, Eid, back-to-school and the Dubai Shopping Festival period bring short deadlines across many branches. Booking artwork early lets us print and pack all stores in one run.
How we work
From brief to installed retail pos signage
- 1
Brief and store list
You share the campaign, the products, the number of stores and the shelf or fixture sizes for each piece.
- 2
Artwork and sizing
We adapt your design to each format in Arabic and English and send PDF proofs with exact cut sizes.
- 3
Sample check
For a new format we print one sample so you can test it on a real shelf or gondola before the full run.
- 4
Print and cut
The full quantity is UV printed and digitally cut in our Ajman factory, with wobbler arms and hooks fitted.
- 5
Pack and deliver
Kits are sorted by branch, labelled and delivered across the UAE, or our team installs them in store.
FAQ
Retail POS Signage: common questions
What is the difference between a shelf talker and a wobbler?
A shelf talker is a flat card or strip that sits in or against the shelf edge, while a wobbler sticks out from the shelf on a flexible arm and moves when people walk past. Talkers suit everyday offers and product information. Wobblers grab attention for launches and short deals, but too many in one aisle can look cluttered, so use them sparingly.
Which material is best for shelf strips in chillers?
Polypropylene is usually the best choice for chillers and freezers because it does not absorb moisture or go soft. It stays flat when condensation forms on the shelf. PVC sheet also works for longer-term strips. Paper card tends to curl and stain in cold, damp areas, so we avoid it for those locations.
Can you produce POS for many branches at once?
Yes, we regularly print matched sets for multi-branch rollouts and pack them per store. You send a store list with quantities, and we label each kit with the branch name and a placement sheet. This works for supermarket chains, pharmacy groups and franchise outlets across Dubai, Sharjah, Abu Dhabi and the Northern Emirates.
How much does retail POS signage cost?
The cost depends on the material, the size and shape of each piece, the print quantity and whether you need installation. Custom die shapes and wobbler arms add a little to each unit. Larger runs bring the unit cost down because set-up is shared. Send us your list and we will quote, usually within 24 hours.
Do you design POS artwork or only print it?
We do both. If your brand team supplies print-ready files, we check sizes, bleed and cut lines and print them. If you only have a logo, product photos and an offer, our designers can lay out each format in Arabic and English and send proofs for your approval before anything goes to print.
How quickly can POS signage be ready?
Simple printed pieces like shelf strips and price cards can often be ready within a few working days of artwork approval. Larger multi-store kits with custom shapes take longer because of cutting and packing. Tell us your campaign launch date at the start, and we will plan production backwards from it.
Related
Often ordered with retail pos signage
Free quote
Planning your next store promotion?
Send us your store list and campaign dates, and we will quote a full POS kit within 24 hours.
- Call or WhatsApp +971 56 637 2656
- Workshop: Alam Square, Industrial Area 2, Ajman
- Sunday to Thursday, 08:00 to 18:00