Bayan Signage fabricates showroom signs in its own Ajman factory: illuminated facade letters up to 2.5 m high, the galvanised steel frames that carry them, entrance totems, glazing graphics and interior brand walls. Our draftsmen detail fixings with your facade engineer, we work to the brand's sign manual, and outdoor signs carry a 5-year warranty.
Showroom signage is the coordinated set of signs a big-box showroom needs: large illuminated facade letters or a logo readable from the main road, a totem or pylon at the entrance, glazing graphics on the glass frontage, and interior signs for reception, service, parts and delivery. Car dealerships, furniture and kitchen showrooms, tile and sanitaryware traders and equipment dealers on Sheikh Zayed Road, Al Quoz, Sharjah's industrial areas and the Abu Dhabi corridors all need some version of this.
At this scale a sign behaves like a small structure. Letters over a metre high need internal frames, deep returns and service access, and they are fixed to curtain walls or cladding that must not be damaged. The mounting frame has to span between mullions, beams or slab edges and carry wind load. And the brand's own manual, often written on another continent, has to fit local approval rules. Our draftsmen detail all of this in the shop drawing, and we weld the frames ourselves.
Bayan Signage is the production arm of Bayan Advertising, with 15 years in the UAE, and our Ajman factory has built large-format signs since 2016. CNC routing, laser cutting, steel frame welding, powder coating and LED assembly all happen at Alam Square, Industrial Area 2, so the frame, the letters and the lighting are designed to fit each other, and our high-access installation crews fit what our fabricators built.
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Most showrooms need a set of signs sized for different distances. These are the pieces we build, from the highway view to the service counter.
Built-up lit letters and logos high on the facade, readable from the main road. Made in sections so they can be lifted and serviced safely.
View details →Galvanised steel raceways and space frames that span between structural points on curtain walls and cladding, designed for the letters' weight and wind.
View details →ACP-clad entrance portals and logo panels, often specified exactly by car brand standards, folded and fitted by our own team.
View details →Steel-framed, ACP-clad totems that mark the right entrance and list the brands or services, on foundations prepared before delivery.
View details →Tall illuminated pylons for showrooms set back behind other plots or at an angle to the road, where facade letters alone are not seen.
View details →Manifestation and brand graphics on the curtain wall, plus post-mounted signs that send visitors to sales, service, parts and delivery.
View details →We measure viewing distance from the main road and approach routes, not the car park, photograph the facade and collect curtain wall and cladding drawings. The survey is free in Dubai, Sharjah and Ajman.
Our designers apply the brand's sign manual, and draftsmen prepare shop drawings, structural plans and bracket details that line fixings up with mullions or slab edges.
We share bracket drawings with the facade contractor or engineer for review, so the sign does not compromise the curtain wall or its warranty, and resolve comments before any steel is cut.
Galvanised steel frames are welded and finished in our steel shop, letters are CNC-routed and built in sections with internal frames, and every section is lit at full brightness in our test area.
Frames go up first using a boom lift or crane, often outside opening hours, then letter sections are lifted, joined and wired back to drivers in an accessible enclosure.
Totems are set on foundations prepared in advance, glazing graphics and interior signs follow, and the whole package is checked after dark before the warranty is handed over.
This is our starting specification for illuminated facade letters on a showroom. Brand manuals often set some lines; we follow them and itemise any differences.
| Component | Our standard | Upgrade options | Why it matters |
|---|---|---|---|
| Faces | 3 to 5 mm opal acrylic or polycarbonate in brand colours | Day/night film, aluminium faces for halo | Exact brand colour by day and an even face by night. |
| Returns | Aluminium, 100 to 200 mm deep on letters over 1 m | Stainless steel or PVD finishes | Deep returns give room for even lighting and hold shape in wind. |
| Internal frame | Aluminium or steel frame inside large letters | Sectional letters joined on site | Stops large letters flexing and lets sections pass through standard access routes. |
| LEDs and access | High-output Samsung or Epistar modules, removable faces or backs | Dimmable drivers, separate circuits per letter group | Modules and drivers can be serviced without taking the letter down. |
| Mounting frame | Galvanised steel raceway spanning structure | Space frame for curtain walls | Carries weight and wind load to the building, not to the glass. |
| Building connection | Brackets to mullions, beams or slab edges | Engineer-reviewed bespoke brackets | Protects the facade and its warranty while keeping the sign secure. |
Showroom signs go wrong in expensive ways when they are designed from the car park or from a brand manual alone. These are the checks we insist on.
Letters that look huge standing in the car park can be unreadable from the road. A working rule is about 25 mm of letter height for every 3 m of reading distance, so a facade read from 150 m needs letters of roughly 1.2 to 1.5 m. Strong, familiar logos can be smaller than words, because drivers recognise a symbol before they can read text. We mock the sign onto a photo taken from the road.
Fixing heavy letters to curtain walls or cladding without coordination can damage the building or void the facade warranty. We never drill glass. Brackets land on mullions, transoms or slab edges, and the facade contractor usually wants to review our bracket drawing. That review can shift letter spacing slightly from the brand drawing, so it is better done before the brand signs off.
Many car and franchise brands must approve sign drawings before anything is made, and a sign built to the wrong revision of the manual may be rejected and remade at the dealer's cost. Send us the current manual and the brand contact, and we will submit drawings for approval in parallel with the authority submission so neither holds the other up.
International manuals often show only the English brand, while local rules may expect Arabic as well. Rather than squeezing an Arabic line under a strict facade logo, we often place the Arabic name on the entrance totem or portal, where it reads at a closer distance and the facade still matches the manual. We check the trade licence wording for both.
A sign 12 m up a facade with no safe way to reach it turns every failed driver into a crane hire. Agree a lift route, anchor points or a roof access position during design, keep drivers in an accessible enclosure rather than inside the letters, and build letters in sections so one can be removed without disturbing the rest.
Showroom packages are quoted from drawings, brand manuals and site access. Send facade photos and drawings, the brand manual and the elements you need, and we usually send an itemised quote within 24 hours, with fabrication, structure, installation and permits on separate lines.
Large letters use more aluminium, acrylic and LEDs and need internal frames. A full brand name in metre-high letters is a significant fabrication job.
Custom steel frames, curtain wall brackets and engineering checks can be a large share of the cost, especially on glass facades and tall buildings.
Brand standards may fix materials, colours, LED types and construction details. Meeting them exactly can cost more than a generic sign but avoids rejection.
Front-lit letters are usually the most economical lit option at large sizes. Halo, front-and-back-lit or RGB lighting adds complexity and cost.
Cranes, boom lifts and permits for working at height add to installation cost, along with night or weekend work.
Totems, glazing graphics, interior brand walls and wayfinding all add scope, though doing them together saves design and installation visits.
Large facade signs and totems usually need approval from Dubai Municipality, Sharjah Municipality, Ajman Municipality or the free-zone authority for your plot, and signs facing major roads may also need RTA input on position, size and brightness. Submissions for big signs often include structural plans and wind-load details as well as elevations, which our technical draftsmen prepare alongside the shop drawings.
On managed buildings and master-planned districts, the landlord or master developer usually reviews the sign first, and the facade contractor may need to confirm that the fixings are acceptable. Requirements vary by site and change over time, so we confirm the current rules for your exact address before fabrication starts.
Steel frame welding, letter fabrication, powder coating and LED assembly all happen at our Ajman factory, so structure and sign are designed as one.
Our technical draftsmen prepare shop drawings, structural plans and authority packages, and coordinate brackets with your facade engineer.
Outdoor showroom signs are covered for 5 years on LEDs, powder coat and structure, documented at handover.
Our installation crews work at height with boom lifts and cranes under site safety rules, and the crew that fabricates is the crew that installs.
We work to international sign manuals and flag local conflicts, such as an Arabic line or depth limit, before fabrication.
More than 500 clients across the UAE, including national retail groups and international brands, many of them returning for each new site.
It depends mostly on the letter size and number, the mounting structure, the brand specification and access for installation. A set of front-lit facade letters on a concrete parapet costs far less than metre-high letters on a curtain wall with a totem and glazing package. Send us facade photos, drawings and the brand manual, and we will send an itemised quote, usually within 24 hours.
It depends on how far away the sign must be read. As a guide, allow about 25 mm of letter height for every 3 m of reading distance. For a showroom seen from a highway 150 to 200 m away, letters of about 1.2 to 1.6 m are typical, and we make letters up to 2.5 m high. Familiar logos can be smaller.
Yes, but never by drilling through the glass. Signs are fixed to mullions, transoms or slab edges with brackets designed with the facade contractor or engineer, or a separate support frame is used. This protects the facade and its warranty while keeping the sign secure. Expect the facade contractor to review our bracket drawing.
In most cases, yes. Car manufacturers and many international brands have detailed sign manuals covering sizes, colours, materials and lighting, and dealers usually need brand approval before fabrication. We work to the manual and raise local conflicts early, such as a required Arabic line or a depth limit the manual did not anticipate.
It depends on where drivers first see the site. If the facade faces the main road with a clear view, facade letters do most of the work and a small totem marks the entrance. If the building sits behind other plots or at an angle to the road, a pylon at the frontage usually does more. Many showrooms need both.
Front-lit letters are usually the most visible and economical for long distances. Halo-lit letters suit premium brands but read softer, and front-and-back-lit letters combine reach with a halo. The sign should read from the road without glaring at drivers, so we usually fit dimmable drivers and set brightness on site after dark.
It depends on the size of the package, brand approval and permits, so we give you a realistic schedule with the quote rather than a generic figure. Large letters and steel frames need more workshop time than standard signs. Starting brand and authority approvals early keeps the programme on track, because approvals, not fabrication, usually set the opening date.
Yes. We inspect facade letters for loose fixings, water entry and failed LEDs, ideally once or twice a year with a lift, and repair or replace individual letter sections when needed. Because we keep the drawings for signs we make, replacement parts match the original. See our sign maintenance contracts for planned visits.
Send your logo, the fascia size and a site photo. Our estimating team replies with options and an itemised price, usually within 24 hours.